root5. the other 5%
root5 is an art and design collective, co-founded by designers Sian Evans and Jenny Parker with the intention to provide a platform for designers challenging the ordinary.
Following the success of the debut exhibitions with East Pop and Red Gallery in 2011, root5 launched their seasonal pop-up design store in November 2012, inviting over 15 designers and artists that represent generations of students and graduates from among others Central Saint Martins and the Royal College of Art, showcasing new and old work in a new exhibition space right in the heart of Clerkenwell. From a selection of the Hannah Martin SHOW collection, the debut collection by Coops London and the all new Hattie Rickards Jewellery Baguette Rings, to the adventures of The Flying Fish Commando, and the prints by Fabric Lenny it was quite an extraordinary pop-up shop.
In February 2013, root5 re-emerge launching an all new website with the Valentine's Web-Shop; an exclusive curated collection of jewellery, posters, cards, badges and other curiosites from the core ethos: strong design that is innovative, playful, maverick.