Root5 loves Fufu!

We don't know exactly how you eat it or what it tastes like (we do know its West Central African and a staple food also eaten in the Caribbean) but the packaging is amazing. Good design from places like this often goes unseen by a design audience. Even if in full view it can be covered by a cloak of other-worldliness and not in your usual isle, a bit like you might not know How groovy Ethiopian Jazz is because it's in the World Music section rather than just Jazz. So, here is a bit of both even though we know Ethiopia is definitely not in West Africa... (click the link for music)