We are Root5...this is our Web-Shop

We are Root5...this is our Web-Shop

What is Root5? It is the other 5%, it is a design collective, a pop-up shop, a core belief in good design irrespective of labels and boundaries. We are seasonally adjusted designwe are a brand new Web-Shop.  ​

The idea is simple. A small selection of products, each season with an aesthetic in mind. The Summer Design Edit is about geometry, it is about on-trend colour & design, it is providing a platform for new and established designers, and a chance for you to chose something unique directly from the designer.  Above all we've chosen each piece because we believe in it.

Read More

Root5 @ Clerkenwell Design Week

Root5 @ Clerkenwell Design Week

T-1 days...it's here. Our home will be for 3 short days transformed into a buzz of hot pink design stands, stores, trails and studios. There will be drinks, design, architecture, interiors, furniture, the weird, the wonderful the strange. There might be sunshine...!​

Following our Christmas pop-up design store, and the moving in of Root5's new friend Rob of The Reclaimed Flooring Co to our former Pop-Up Shop Space we decided to throw open our building, 111-113 St John Street to give you a look at what is going on here, hidden behind that green door.​

Read More

we are root5. this is our blog.

In 2011 we had an idea. We indulged divine proportion and called this idea root5.

Simply 95% of everything is mediocre. We wanted to celebrate the other 5%. To create a space for designers and artists challenging the ordinary, making innovative, playful and maverick work.

It became reality with small steps onto the East London art scene, launching our collective at East Pops and Red Gallery.

In 2012, we popped. Up. A Design Store. In the heart of Clerkenwell, right where we first had this idea.  15 designers and artists that represented generations of students and graduates from among others Central Saint Martins and the Royal College of Art, showcasing new and old work for Christmas.

Jewellery, Prints, Cards, Fashion, Badges many other curiosities left with new and old friends, carefully wrapped, ribboned, stamped and sealed with a neon dot.

In 2013, we were overcome by love. Seasonally adjusted design love. We launched our our Web-Shop, with an edit of limited edition design products, jewellery and badges.

The idea grows. Exhibition. Pop-Up Shop. Website. Facebook. Twitter. Web-Shop. This is the next step. Our Blog. 

What is it about? The other 5%.