Root5 x Zander Olsen

Root5 x Zander Olsen

Zander's Tree Line Series has really captured our imagination. Google Zander Olsen and you immediately see just how far his quietly beautiful photographs have travelled.

The series create illusions. Trees in the landscape, bound in white fabric form new horizons and draw our attention to the lines and shapes in nature. Perfectly proportioned.  

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Root5 loves...Winter

Root5 loves...Winter

Seasonal Root5-ness is upon us. Forget THAT John Lewis advert, we're launching our long awaited Winter Edition Web-Shop. We'll be introducing new jewellery, accessories and prints to the collection and additionally, some fab Christmas exclusives (and all the old faves). To celebrate, we will be hosting a Christmas shopping event at Root5 HQ in Clerkenwell 12th- 15th December to showcase the new work and to give you the chance to see all these products personally.

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we are root5. this is our blog.

In 2011 we had an idea. We indulged divine proportion and called this idea root5.

Simply 95% of everything is mediocre. We wanted to celebrate the other 5%. To create a space for designers and artists challenging the ordinary, making innovative, playful and maverick work.

It became reality with small steps onto the East London art scene, launching our collective at East Pops and Red Gallery.

In 2012, we popped. Up. A Design Store. In the heart of Clerkenwell, right where we first had this idea.  15 designers and artists that represented generations of students and graduates from among others Central Saint Martins and the Royal College of Art, showcasing new and old work for Christmas.

Jewellery, Prints, Cards, Fashion, Badges many other curiosities left with new and old friends, carefully wrapped, ribboned, stamped and sealed with a neon dot.

In 2013, we were overcome by love. Seasonally adjusted design love. We launched our our Web-Shop, with an edit of limited edition design products, jewellery and badges.

The idea grows. Exhibition. Pop-Up Shop. Website. Facebook. Twitter. Web-Shop. This is the next step. Our Blog. 

What is it about? The other 5%.